Site map
This page shows how the catalogue is built: what sections there are and what is in each of them. A list of every object is in the index; these are two different jobs, and one page does not do both.
Thematic pages
They answer a reader's question in full and are assembled from the facts database.
Getting started — Entry conditions for someone with no money, no audience and not a single post. Glossary — payout, KYC, offer, landing page — the catalogue's words in ordinary words. Free plans of the tools — What can be used without paying, in the tools' own words. Barrier to entry: platforms — Money, audience, account, application — for every platform. Barrier to entry: tools — The same for every tool in the catalogue. Scheduler comparison — Five tools, four platforms, ten reader questions. Find by situation — Five real-life situations and a verdict for each. Platform restrictions — What switching tools will not change: this is set by the platforms themselves. History depth: how far back you will be able to compare — How far back metrics are kept is sold with the plan. What you are charged for — The billing unit: per person, per account or per volume of work. Earning: who pays creators, and for what — Platform, affiliate network and tool each pay for different things on different terms. What metrics a platform gives you — And which it gives nobody: thresholds, withdrawn metrics, availability windows. What platforms say about ranking — The platforms' own words — with no third-party «algorithm research». Publishing frequency and limits — How much you may publish, and where the platform withholds the figure on purpose. Material requirements — Sizes, durations, formats and codecs, from the platforms' own documentation. Making content with AI — Who owns what you make, and whether the models train on your data. What platforms require of AI content — Where a label is required, and where generated content is banned outright. Where you may send traffic — What platform rules say about affiliate and outbound links. What must be disclosed about advertising — How eight legal systems require advertising to be labelled. Who the platform pays, and for what — To the author of the content, to the app developer — or to nobody directly. Which terms apply in your country — Country sections do not override the general rules on every platform. How to read the cards — Как устроена карточка и откуда на ней значения.
Questions answered (16)
The questions people ask vendors. Every answer comes with links to primary sources and a “what to do” section.
- For agencies: what to know before you take on someone else's account
- Why a free plan is not a stripped-down paid one
- What you are paying for: a channel, a profile, a brand, or a seat on the team
- How to choose a scheduler: four questions instead of comparing tables
- Instagram scheduling: why everything comes down to the account type
- LinkedIn scheduling: every tool supports personal profiles, almost none support mentions
- Telegram scheduling: a bot takes a minute to set up, but runs into broadcast speed
- TikTok scheduling: what you can do, what you cannot, and where to start
- Scheduling on YouTube: why tools handle Shorts but not long-form video
- Support: the question is not whether it exists, but which plan it appears on
- Why the tool and the platform have different daily limits
- Why a tool keeps asking you to reconnect your account
- Why a tool sends a notification instead of publishing the post
- Why the numbers in a tool do not match the numbers on the platform
- What no tool will do, however much you pay
- Why tool plans cannot be compared on price
Catalogue sections (29)
Objects grouped by purpose.
Platforms
- Social commerce
- Creative
- Developer communities
- Forums and communities
- Messengers
- Microblogs
- Niche
- Professional
- Publishing and blogs
- Social networks
- Live streaming
- Video
Tools
- Advertising
- Affiliate networks
- Making content with AI
- Analytics
- Archiving
- Automation
- Community platforms
- Content creation
- Customer communication
- Short links and link pages
- Social listening
- Moderation
- Monetization
- Research
- Schedulers
- Security and compliance
- Browsers for multiple accounts
Object cards (521)
One for every live platform and every live tool in the registry.
They are all listed in the catalogue index.
How to use this
- Not sure where to start — find by situation.
- Choosing between tools — scheduler comparison and what you are charged for.
- Looking for a specific platform or tool — the index.
- Want to understand how a card is arranged — how to read the cards.