What you are paying for: a channel, a profile, a brand, or a seat on the team
Short answer. Tools use twelve different billing units. Until you have worked out what exactly the money is charged for, comparing prices is impossible: the same sum means a different volume.
*Checked 28 July 2026. Every claim links to vendor pages.*
Twelve units
| What is charged for | Who does it this way |
|---|---|
| per channel | Buffer → |
| per user (a seat on the team) | Hootsuite →, Agorapulse →, Sprout Social →, Descript →, VEED →, DeepL → |
| per brand | Metricool → |
| per social set and user | Later → |
| per workspace | Planable → |
| per social account with a volume discount | Publer → |
| for each social network separately | Popsters → |
| a flat fee per plan | SocialPilot →, Onlypult →, SocialBee → |
| in proportion to the number of accounts | LiveDune → |
| for credits | ElevenLabs →, HeyGen → |
| for volume of data | Brand Analytics → |
| hybrid: a subscription plus a one-off purchase | remove.bg → |
The same unit is not the same bill
Even within a single unit the terms diverge:
- HeyGen: the Business plan is 149 dollars a month plus 20 for every seat. source
- Planable: you pay for the workspace, and users are not limited. source
- Descript: the limit is counted in media minutes per editor, not per account. source
How many accounts are included
| Tool | On the lowest plan | On the highest |
|---|---|---|
| SocialPilot | 5 | 40 |
| Onlypult | 5 accounts / 2 users | 50 / 20 |
| SocialBee | 5 / 1 | 150 / 5 |
| Sendible | 6 profiles in 1 workspace | 300 in 50 |
| LiveDune | 5 / 1 | 100 / 5 |
| Agorapulse | 10 | 10 |
| Iconosquare | 5 | 5 |
SocialPilot · Onlypult · SocialBee · Sendible · LiveDune · Agorapulse · Iconosquare
The bottom two rows are the main thing on this page. At Agorapulse and Iconosquare the number of profiles is the same on every plan: paying more gives you people and capabilities, but not more accounts. Anyone buying a more expensive plan "to connect more networks" is paying for nothing.
A limit that is not in the price list
NapoleonCat: a profile with an audience of more than 1 million followers requires contacting support — the public plan does not apply to it. source
The limit is set by the size of your audience, not by the plan you chose.
How to count honestly
- Write out your own numbers: accounts, people, brands, workspaces.
- Find the tool's billing unit in the table above.
- Check whether the number of accounts grows with the plan — with two tools it does not.
- If your audience is over a million, clarify the terms separately.
See also: why plans cannot be compared by price · how to choose a scheduler · catalog index