What you are charged for
Comparing tools by the price of the first plan is pointless until you know what that price is for. A bill that grows with headcount and a bill that grows with the number of accounts diverge the longer you work.
Below is the billing unit in the tools' own words, with a link на документ.
Per person on the team
Agorapulse. per user per month source, checked 2026-07-27
DeepL. per user per month; the Write Pro add-on — 6.99 EUR/user/month source, checked 2026-07-27
Descript. per user per month source, checked 2026-07-27
Hootsuite. per user (seat) source, checked 2026-07-27
Sprout Social. per user per month (per seat) source, checked 2026-07-27
VEED. per user per month source, checked 2026-07-27
Per connected account
Buffer. per channel source, checked 2026-07-27
Later. per «social set» and per user source, checked 2026-07-27
LiveDune. per plan; the price changes in proportion to the number of accounts source, checked 2026-07-27
Metricool. per brand source, checked 2026-07-27
Popsters. PER SOCIAL NETWORK, SEPARATELY FOR EACH source, checked 2026-07-27
Publer. per social account, with a volume discount: every 10th account is free source, checked 2026-07-27
A flat fee per plan
Onlypult. a fixed fee per plan; an extra account and an extra user are paid for separately source, checked 2026-07-27
Planable. per workspace, with no limit on users source, checked 2026-07-27
SocialBee. flat rate per plan; profiles and users included source, checked 2026-07-27
SocialPilot. flat rate per plan (accounts and users included) source, checked 2026-07-27
Per volume of work done
Brand Analytics. by volume: messages per month and the number of monitoring topics source, checked 2026-07-27
ElevenLabs. by credits; 1 character of text = 1 credit (the V2 model), 0.5–1 credit (V2.5 Flash) source, checked 2026-07-27
HeyGen. by credits; usage depends on the feature: Avatar III — 3 credits/min, Avatar IV/V — 20, video translation — 2–5 source, checked 2026-07-27
remove.bg. A HYBRID: a credit subscription plus one-off credit purchases (pay as you go) at the same time source, checked 2026-07-27
For something you do not expect
Restream. the number of simultaneous broadcast channels is set by the plan: free — 2, Standard — 3, Professional — 5, the next one — 8, beyond that by agreement. On the free plan the image carries the service's mark source, checked 2026-07-28
YouScan. the entry plan (499 USD per month): 3 search topics, up to 15 000 mentions per month, 1 customisable dashboard, 1 connection per account. Users, search queries and alerts are not limited source, checked 2026-07-28
What you can buy on top of the plan
Here the answers differ more than the prices do: with some, an add-on costs a few dollars; with others there is none at all, and the only way is to move up to the next plan entirely.
Later. on the entry plan extra profile sets, users and AI credits CANNOT BE BOUGHT: the page states outright that they are unavailable source, checked 2026-07-28
SocialPilot. extra accounts and users are BOUGHT SEPARATELY: 4 USD per account and 5 USD per user per month source, checked 2026-07-28
Agorapulse. additional profiles beyond those included in the plan are bought at 10 USD a month on annual billing (15 USD on monthly billing) source, checked 2026-07-28
What to do
- Count two years ahead, not the first month. A bill per user grows as you hire; a bill per account grows with the number of platforms. Which of the two will grow for you is something only you know.
- Check whether you can buy a single unit. The difference between “pay four dollars more” and “move to a plan twice as expensive” decides the whole choice.
- Do not compare by plan name. At Onlypult one and the same plan covers both five profiles and five hundred: a name is not a quantity.
- Look at what else changes with the price — the depth of history, the quality of results, the set of platforms. More on that on the page how far back you will be able to compare.