LinkedIn scheduling: every tool supports personal profiles, almost none support mentions
Short answer. The account type will not cause you any trouble: every tool we checked supports personal profiles. Tagging a person or a company in a scheduled post from a personal profile, on the other hand, cannot be done at all — and that is a platform restriction.
*Checked 28 July 2026. Every statement is backed by links to the platform's documentation and to vendor pages.*
Personal profile and company page
All four tools we checked support both types:
- Buffer — "plan, edit, draft, and schedule posts to your LinkedIn Profile and LinkedIn Company Pages". source
- SocialBee — "you can share content to either your personal LinkedIn profile or Company page". source
- Planable — "You can manage LinkedIn Personal Profiles and LinkedIn Company Pages". source
- Later — both types, but video only to company pages. source
This is what sets LinkedIn apart from Instagram, where the account type decides everything.
What you cannot do: mentions
Buffer: "the LinkedIn API only allows for mentioning from LinkedIn Pages, and you can only mention businesses or individuals who follow that page". source
Planable confirms this: you can tag a personal profile only if it follows the company page that is doing the tagging. source
Two independent tools, one cause — a restriction in the platform's API. Which means that a mention in a scheduled post looks like this:
| Where you publish from | Can you mention |
|---|---|
| personal profile | no |
| company page | yes, but only followers of that page |
What you can publish
Buffer: text, image, GIF, PDF, video, link preview and carousel; carousels and PDFs are published automatically. source
SocialBee: carousels are assembled from PDF, DOC, DOCX, PPT, PPTX; you can schedule the first comment and give a post an expiry date, after which it will not be re-published. source
Planable: direct publishing of every type, including first comments. source
Analytics depend on what you have connected
Buffer: detailed analytics for company pages — on the paid plans; for a personal profile only comments and likes are available. source
One and the same subscription gives you different amounts of data.
Why a tool can "break" without you doing anything
Every request to LinkedIn is required to carry a version in YYYYMM format. source
The version is updated on a calendar: a tool that does not keep track of this will one day stop publishing. Supporting LinkedIn requires constant maintenance — an abandoned tool will fall away on its own, without any announcement.
About the audience — carefully
The platform claims more than 1 billion members in 200+ countries. source
These are registered members, not active ones: someone who has not logged in for nine years is counted in that number. It cannot be compared with the "monthly active users" of other platforms.
What to do, as a creator
- You can connect both a profile and a page — there are no restrictions by type.
- If you need mentions, publish from a company page and remember that you can only tag its followers.
- Prepare carousels as PDFs: both Buffer and SocialBee accept them.
- For analytics on a personal profile, do not count on more than likes and comments.
See also: TikTok scheduling · Instagram scheduling · LinkedIn card · catalogue index