Sprout Social
Tool · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
Sprout Social is a system for managing social networks with publishing, an inbox of messages and monitoring of mentions. Its capabilities are confirmed by the machine-readable index llms.txt: measurement of the brand's share of voice among competitors (Share of Voice) and analysis of hashtags.
The interface language of the homepage is en-US; the hreflang markup on the tool's site declares six language versions: de, en, es, fr, it, pt.
The wording about partnerships is worth reading attentively. On the homepage and in the integrations section it speaks of "trusted partnerships and integrations across leading platforms", but the status of official partner of a specific platform is not named: the partnership is mentioned, and the platform and the kind of status are not.
On the corporate plan the tool promises "white-glove" support during implementation and a dedicated manager (pricing page).
Which platforms it works with
The tool has three different sets of platforms, and they do not coincide with each other (integrations page).
Publishing — eleven networks, the "Networks" section with Social Network labels: Bluesky, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Threads, TikTok, X (the former Twitter), YouTube.
Messaging — the "Messaging" section, two positions: Facebook Messenger and WhatsApp.
Monitoring of mentions (Social Listening) — nine sources: Bluesky, Facebook, Instagram, Reddit, TikTok, Tumblr, Web, X, YouTube. The section is marked as a Premium Solution, that is, monitoring is available as a premium capability.
The difference between the sets is not cosmetic. In monitoring there is no LinkedIn, Pinterest, Snapchat or Threads, which are in publishing; but there are Tumblr and the generalized source Web, which are not in publishing. "Supports a platform" here means different things depending on the kind of work.
Pricing
There are five plans (pricing page): Essentials 79, Standard 199, Professional 299, Advanced 399 USD per user per month and Enterprise on request. The minimum price is 79 USD a month with annual payment; month by month the same plan costs 99 USD.
The pricing is per user (per seat). This matters for the calculation: the expenses grow along with the team, not with the number of platforms. Profiles included: Essentials and Standard — up to 5, Professional and Advanced — without limit.
The trial period is 30 days, no card required. Among the tools in this guide it is the longest trial period.
What is free
There is no free plan — this is recorded outright on the pricing page. Free are 30 days of trial without a card.
Restrictions
The number of profiles is set by the plan: Essentials and Standard — up to 5, Professional and Advanced — without limit (pricing). Since payment goes per user, the restriction on profiles and the cost of the team grow independently of each other: adding a sixth platform on a junior plan is not possible by any extra payment for seats.
Monitoring of mentions is a premium capability, not part of the base set (integrations).
Daily limits on posts the tool does not name.
How you earn with it
An affiliate programme exists, but it is arranged not as at most tools (programme page). There are three directions: Referral Partners, Agency Partners and Reseller Partners.
A separate affiliate programme for authors and bloggers does not exist. The addresses /affiliates and /affiliate-program redirect to the homepage, while /affiliate and /partners answer with code 404.
The rates are not announced. On the programme page it says only "Earn revenue share on each referred subscription", and on the agency programme page — "Earn referral revenue, based on annual contract value". Neither percentages nor sums are on either of the pages.
Who is admitted: into Referral — companies with a similar client base or complementary services; into Agency — agencies, by application; Reseller — for the public sector. Applying goes through Google Forms and the agency programme page.
What it will not do
It will not let you work free of charge: there is no permanent free plan.
It will not let you monitor mentions on LinkedIn, Pinterest, Snapchat and Threads — those platforms are in the publishing set but not in the monitoring set. And it will not give monitoring at all outside the premium set.
It will not connect more than five profiles on the Essentials and Standard plans, however many users you pay for.
It will not offer an affiliate programme to an author or a blogger: the directions are meant for companies, agencies and resellers, and the addresses at which affiliate pages for authors usually live lead to the homepage or answer 404.
The money side of the affiliate programme is not disclosed: not named are the rate, the order and term of payouts, the payout threshold and the methods of withdrawal. The tracking of clicks through a link is not described: the claim for a client brought in is submitted by hand. Public terms of the programme do not exist at all — the materials are issued in the partner dashboard after approval.
Nor is the status of official partner of any specific platform named: the general wording about "trusted partnerships" is on the pages, and there is no specificity behind it.
Verified data
The checked data this deep dive rests on.
Features
yes
Quote: - (Share of Voice)(https://sproutsocial.com/insights/share-of-voice/): Measuring brand visibility re
source, checked 2026-07-27
yes
Quote: - (Hashtag Analytics)(https://sproutsocial.com/insights/hashtag-analytics/): Measuring the performan
source, checked 2026-07-27
Platforms
Bluesky, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Threads, TikTok, X (Formerly Twitter), YouTube
the «Networks» / «Social Platforms» section, the cards labelled Social Network
source, checked 2026-07-28
Facebook Messenger, WhatsApp
the «Messaging» section, the cards labelled Messaging
source, checked 2026-07-28
Bluesky, Facebook, Instagram, Reddit, TikTok, Tumblr, Web, X (Formerly Twitter), YouTube
the «Social Listening» section, marked Premium Solution; the set does not coincide with the publishing one
source, checked 2026-07-28
facebook,instagram,linkedin,pinterest,threads,tiktok,twitter (7)
Cross-checked against the independently confirmed list: no false positives
source, checked 2026-07-27
How the money works here
Who is admitted. Referral Partners — companies with a similar customer base or complementary services; Agency Partners — agencies, admission by application; Reseller Partners — for the public sector
contact through Google Forms forms and the page of the agency programme
source, checked 2026-08-04
Affiliate programme. there is a partner programme with the lines Referral, Agency and Reseller Partners, but the rates are not announced
/affiliates and /affiliate-program redirect to the home page, /affiliate and /partners give 404; there is no separate affiliate programme for creators and bloggers
source, checked 2026-08-04
Pricing
no
source, checked 2026-07-27
per user per month (per seat)
source, checked 2026-07-27
79 USD / month on annual billing (99 USD monthly)
The Essentials plan
source, checked 2026-07-27
Essentials 79; Standard 199; Professional 299; Advanced 399 USD/user/month; Enterprise on request
source, checked 2026-07-27
Essentials and Standard — 5 profiles; Professional and above — unlimited
source, checked 2026-07-27
30 days, no card required
source, checked 2026-07-27
Limits and restrictions
the number of profiles you can connect is set by the plan: Essentials and Standard — up to 5, Professional and Advanced — unlimited
Billing is PER USER, so the cost grows with the team, not with the number of platforms
source, checked 2026-07-28
API access
Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Threads, TikTok, X, YouTube, Bluesky
11 networks for publishing
source, checked 2026-07-27
Facebook, Instagram, Reddit, TikTok, Tumblr, Web, X, YouTube, Bluesky
9 sources; THE SETS DO NOT MATCH the publishing list — the second confirmed case of differing support depth
source, checked 2026-07-27
social listening is available as a premium feature
source, checked 2026-07-27
the home page and the integrations section speak of «trusted partnerships and integrations across leading platforms», but no official partner status with a specific platform is named
The wording is generic: the partnership is mentioned, the platform and the kind of status are not
source, checked 2026-07-28
Support
the enterprise plan comes with «white-glove» onboarding support and a dedicated manager
source, checked 2026-07-28
Languages
the interface language of the home page: en-US
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
de,en,es,fr,it,pt (6)
Source: the hreflang declaration on the service's website
source, checked 2026-07-27
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