SMMplanner
Tool · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
SMMplanner is a tool for deferred publication and work with communities. What exactly it can do is set out not in an advertising text but in the description of the functional specifications.
Named there are: the scheduling of publications, a built-in image editor, teamwork with a division of rights (manager, editor, observer), a reposter from RSS, reports on communities and posts, the auto-deletion of posts, watermarks on photo and video, UTM tags, the shortening of links through Bit.ly, hashtag templates.
One feature of this document is worth noting outright: there is not a single numerical restriction in it. What the tool does is listed; how many times a day and in what volume is nowhere said.
The interface language is not indicated in the markup of the homepage: both the lang attribute and the hreflang links were checked. Language versions the site does not declare either.
A feature of the source that one needs to know in advance: the pricing page is not reachable statically. In the markup of the homepage there are 48 links, and among them there is not a single one to the plans, although the "Tariffs" item is in the navigation — it is assembled by a script. The sitemap contains 3,012 addresses and not a single suitable one. The numbers here are ours, measured during the reading, not printed on the page.
Which platforms it works with
Publication. The list "Posting and Reposter" on the page about posts names twelve platforms: VKontakte, Telegram, TenChat, Odnoklassniki, Instagram\*, Facebook\*, LinkedIn, Discord, Twitter, Pinterest, Viber, MAX. The asterisk is the tool's own note about the ban on Meta in the Russian Federation, reproduced as it stands on the page.
The discrepancy here belongs to the tool, not to us: on the same page it says "in 11 social networks", while the list has twelve positions. Which platform did not enter the count of eleven the page does not explain.
Analytics. On the analytics page only four directions are declared: VKontakte Analytics, Odnoklassniki Analytics, Instagram\* Analytics, Facebook\* Analytics.
The difference is fundamental: publication is promised in twelve places, analytics in four. There are no verified sources about analytics for Telegram, TenChat, LinkedIn or MAX.
A statement about the method of work. On the homepage the tool names among those supported VKontakte, Odnoklassniki and MAX — for the last there is a separate block "Auto-posting to MAX" — and specifies: "VK, FB, OK, Twitter, Telegram, Viber: with these social networks we work through their official APIs" (the original is in Russian, this is our translation). That is how the tool speaks about itself. SMMplanner is the first scheduler in this guide with support for MAX.
There is no integrations section on the site — the lists above were collected from thematic pages, not from a catalogue of integrations.
Pricing
The tool has no separate pricing page: the plans are an anchor section on the homepage, smmplanner.com/#price. That explains why /tariffs and /price answer with code 404.
The prices are in roubles. The plans: Beginner — 660, Pro — 990–1350, Business — 900–2250 RUB a month.
There is a contradiction in these numbers. For the "Business" plan the lower value (900) is smaller than for "Pro" (990), which with consecutive steps should not be so. The probable explanation is that the columns of monthly and annual payment have been mixed. One should not lean on these numbers when calculating a budget.
What is free
There is no direct fact about a free plan in the verified sources. The only free thing the tool names relates to the affiliate programme: those who register by a referral link are given 14 days of the "Beginner plan" free of charge (the page of the affiliate programme).
Whether there is a permanent free plan and whether an ordinary trial period exists cannot be established from the open pages — the pricing page is not reachable statically.
Restrictions
Numerical limits the tool does not publish. In the description of the functional specifications there is not a single one, and the pricing section is not readable statically.
The only restriction visible from what has been verified is not numerical but one of coverage: analytics is declared for four platforms out of the twelve where the tool publishes.
Daily limits on publications, limits on the number of accounts, projects and team members are not named in the verified sources.
How you earn with it
An affiliate programme is announced (the page of the programme); it is connected in the personal account. Separately announced are terms for tools, bloggers and webmasters — by applying to the tool. The addresses /affiliate, /affiliates, /affiliate-program and /referral answer with code 404; only /partners works.
The rate is 10% in the deferred posting tool SMMplanner for every user brought in. The referred person is given 14 days of the "Beginner plan" free of charge.
The way of receiving what has been earned is arranged differently from most of the programmes checked. What is earned is spent inside the ecosystem: with it the plans of SMMplanner are paid for and the courses and master classes of SMM.school are bought. To make use of the bonuses one has to write to support at [email protected]. A withdrawal of money to the outside is not announced on the page.
Any user may take part after confirming the affiliate terms in the account. No restrictions on sources of traffic are listed on the page.
What it will not do
It will not give reports on most of the platforms: analytics is declared only for VKontakte, Odnoklassniki, Instagram\* and Facebook\* — while the tool undertakes to publish in twelve places.
What is earned in the affiliate programme, judging by the page, is not paid out in money: it is spent on the plans of the tool itself and on training in SMM.school. A withdrawal to the outside the page does not announce.
Numerical restrictions the tool publishes nowhere: neither how many publications a day, nor how many accounts, nor how many team members. The plans cannot be read statically, and the numbers available are contradictory.
In the affiliate programme neither the recurrence of the payouts, nor the lifetime of the click tag (the attachment goes by an affiliate code and link, but the term is not indicated), nor the payout threshold is named. The full terms are available only after logging in to an account: the address /billing/affiliate redirects to the personal account.
Language versions of the site are not declared, and the interface language cannot be determined from the markup.
Verified data
The checked data this deep dive rests on.
Features
a description of the functional characteristics is published: post scheduling, a built-in image editor, teamwork with separated permissions (manager, editor, observer), an RSS reposter, reports on communities and posts, automatic deletion of posts, watermarks on photos and videos, UTM tags, link shortening through Bit.ly, hashtag templates
There is not a single numeric limit in the description
source, checked 2026-07-28
Platforms
VKontakte, Telegram, TenChat, Odnoklassniki, Instagram*, Facebook*, LinkedIn, Discord, Twitter, Pinterest, Viber, MAX
the «Постинг и Репостер» (posting and reposter) list on the page; the same place says «в 11 социальных сетях» (in 11 social networks) while the list has 12 entries — a discrepancy on the service's own part. The asterisk is the service's own footnote about the ban on Meta in Russia, given as on the page
source, checked 2026-07-28
VKontakte analytics, Odnoklassniki analytics, Instagram* analytics, Facebook* analytics
analytics is claimed for only four of the twelve platforms the service publishes to
source, checked 2026-07-28
the tool names VKontakte, Odnoklassniki and MAX among the supported platforms (a separate block «Autoposting to MAX») and adds: «VK, FB, OK, Twitter, Telegram, Viber: we work with these social networks through their official APIs»
The TOOL's claim about itself; the capabilities were not checked. The first confirmation in the database of MAX support by a scheduler
source, checked 2026-07-28
How the money works here
Affiliate programme. yes: the SMMplanner affiliate programme (enabled in the dashboard); separately, terms have been announced for tools, bloggers and webmasters
/affiliate, /affiliates, /affiliate-program, /referral give 404
source, checked 2026-08-04
Commission. 10% in the scheduled posting tool SMMplanner for each user brought in; for sign-ups through a referral link — 14 days of the "Starter plan" free
the wording of the page
source, checked 2026-08-04
Who is admitted. any user after confirming the partner terms in the dashboard; for tools, bloggers and webmasters — by contacting the tool
no restrictions on traffic are listed on the page
source, checked 2026-08-04
How they pay. what is earned is spent inside the ecosystem: paying for SMMplanner plans and buying SMM.school courses and master classes; to use the bonuses you have to write to [email protected]
no withdrawal of money to the outside is announced on the page
source, checked 2026-08-04
Where the terms are. not checked: https://smmplanner.com/billing/affiliate redirects to https://smmplanner.com/home/billing/affiliate (the personal dashboard)
the full partner terms are available only after signing in to an account
source, checked 2026-08-04
Pricing
there is NO separate pricing page; the plans are an anchor section on the home page
This explains the 404s at /tariffs and /price in the site has no pricing page at all
source, checked 2026-07-27
RUB
The third tool in the database with pricing in roubles
source, checked 2026-07-27
Basic 660; Pro 990–1350; Business 900–2250 RUB/month
INCONSISTENT: the lower figure for «Business» is smaller than for «Pro» — the monthly and annual billing columns have probably been mixed up. A MANUAL re-check IS REQUIRED
source, checked 2026-07-27
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