MeWe
Platform · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
MeWe is a social network that sells itself as a rejection of the advertising model. Its own description in the markup of the home page reads: “Brilliant features with no BS. No Targeted Ads. No Spyware. mewe is the Next-Gen Social Network”. The platform takes money from the members themselves: subscriptions, storage, paid add-ons.
The operator is an American company: in a filing submitted to the US Securities and Exchange Commission the issuer is named as Sgrouples, Inc. dba MeWe, a Delaware corporation incorporated on 7 June 2011, with an address in Calabasas, California; the same name and address are given in the app listing on Google Play. In the same place the platform stresses a feature that matters for working with an audience: “no algorithms in the feed” — content is not promoted algorithmically. Reach here equals your subscriber base and participation in groups.
Who's here
There are three indirect audience quantities, and each has its own owner. Google Play shows more than 10 million downloads, 187 thousand reviews, an average rating of 3.6, a USK 18+ label and a last update date of 23 July 2026 — downloads are not users. App Store data via Apple's public iTunes interface showed, on the day of our check, 294,186 ratings with an average of 4.44, the publisher Sgrouples, Inc., version 3.0.21 of 27 July 2026, a first release on 12 October 2014 and 20 declared interface languages — including English, German, French, Spanish, Portuguese, Italian, Polish, Czech, Ukrainian, Japanese, Korean, Chinese, Arabic and Hebrew.
The platform's own number is the count of groups, and it differs between two of its own listings: more than 700,000 interest groups in the description for Google Play and more than 650,000 — in the description for the App Store. Both texts were written by the developer and carry no dates.
Getting started
Registration is ordinary; there is no separate business account with document checks. The format of presence for a company is sold by the platform as an in-app purchase: the app's list of purchases in the App Store contains an item “Page” for 1.99 dollars.
The second community format is groups. The platform describes them as open and closed, from a small family one to a large public community, with the option to create your own.
What you can publish
The platform lists its set of formats in the app description: posts to your profile and to groups, chat and group chat with text, images, video and memes, audio and video calls (in Premium), cloud storage and scheduled posts.
The amount of free storage is named in the description for the App Store: 2 GB of cloud storage and post scheduling on the platform itself are part of the free set, while Premium adds unlimited voice and video calls, full HD video quality and 100 extra GB of storage.
Prohibitions and moderation rules are set out in the terms of service on the platform's own site.
The age threshold differs between the two stores: Google Play shows USK 18+, the App Store a 17+ rating.
How to grow
The platform has no ad manager — it declares the absence of targeted advertising in its description of itself and repeats this in the app store: “privacy-focused, with no targeting and no feed manipulation”. You cannot buy impressions here.
The only paid way to stand out that is visible in official data is the item “Premium Promotion” for 6.49 dollars and its annual variant for 69.99 dollars in the list of in-app purchases. The rest is organic reach: followers, groups and chats.
Path to monetization
There is no payout programme for authors here: no share of ad revenue, no subscriptions to an author, no tips. The money moves the other way — from the member to the platform. This is stated most directly in the description for Google Play: MeWe is a “member-supported social platform”, and it is thanks to subscribers that the platform can stay safe for everyone.
Prices differ between sources. The app description in the App Store calls Premium “just 4.99 dollars a month or 29.99 dollars a year”, while the list of actual in-app purchases on the same page shows “MeWe Premium” for 6.49 dollars, “Page” for 1.99, “Voice & Video Calling” for 1.99, “Cloud Storage (50GB)” for 3.99, “Cloud Storage (100GB)” for 5.99, “Dark Theme” for 1.99, “Journals” for 1.99 and “Tier 1 Donation” for 4.99. The list of purchases is what to go by.
How well the model works can be seen from Form 1-A, filed by the company with the SEC on 22 April 2024: revenue for the last completed financial year was 2,559,272 dollars against 7,060,525 the year before, the net loss 9,180,710 against 2,922,597, and the headcount 13. The same document gives a preliminary company valuation of 191,803,895 dollars and a maximum offering size of 5,000,000 dollars at 0.842 dollars per share via Wefunder. This is the company's own data in a regulatory filing. The full list of its documents is in the issuer's EDGAR listing.
Tools and automation
The platform has no official programmatic interface for third-party services: no developer section is declared, and there is no separate documentation domain.
Of the built-in features: scheduled posts are available without a subscription, and the platform separately mentions them as a way to publish in advance for followers and groups.
Limits and rules
Moderation rules, the blocking procedure and legal terms are set out in documents on the platform's site, which it links to in the app description: mewe.com/privacy and mewe.com/terms.
The age labels are 18+ on Google Play and 17+ in the App Store; the stores mark the app as containing user interaction, location sharing and in-app purchases. Subscriptions renew automatically: the developer warns that payment is charged to the Google Play account on confirmation of purchase, and the subscription renews itself unless cancelled at least 24 hours before the next billing period.
Finally, a limitation of the business model: advertising is not sold on MeWe, and subscriptions are the only way a member can pay the platform.
Who it's for
MeWe suits communities for which a closed environment with no advertising and no algorithmic feed matters more than reach: family groups, interest clubs, audiences that left the large networks over privacy. The group format is the main one here, and it is free.
For companies the platform is of limited use: you cannot buy impressions, there are no statistics, there is no programmatic interface, and a company page is sold as an in-app purchase whose contents are not officially described. Nor does MeWe suit authors looking for payouts: money here moves from the member to the platform. At the same time the figures disclosed to the regulator show falling revenue and a growing loss — a reason to assess the service's durability before building long-term work on it.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as follows: «Brilliant features with no BS. No Targeted Ads. No Spyware. mewe is the Next-Gen Social Network.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
the platform describes itself as follows: «Brilliant features with no BS. No Targeted Ads. No Spyware. mewe is the Next-Gen Social Network»
source, checked 2026-07-28
the issuer and operator is Sgrouples, Inc. dba MeWe, a Delaware corporation incorporated on 07.06.2011, address: 4500 Park Granada Blvd, Suite 202, Calabasas, California
Form 1-A filed on 22.04.2024; the same address is given on Google Play
source, checked 2026-07-28
the signature block of Form 1-A names Jeffrey S. Edell (Chairman & CEO), Jonathan Wolfe (CTO & Cofounder), Mark Weinstein (Founder), Divya Narendra (Director), Julie Hsu (General Counsel)
source, checked 2026-07-28
Who's here
Google Play shows more than 10 million downloads, 187 thousand reviews and an average rating of 3.6
Google store data; downloads are not users
source, checked 2026-07-28
App Store: 294,186 ratings, average 4.44; version 3.0.21 of 27.07.2026, first release 12.10.2014
The store's rating count, not a number of users
source, checked 2026-07-28
Sources diverge: the developer claims more than 700,000 interest groups in the description for Google Play and more than 650,000 in the description for the App Store
Both texts were written by the developer and carry no dates; the second source is https://apps.apple.com/us/app/id918464474
source, checked 2026-07-28
Business terms
in Form 1-A, revenue for the last completed financial year is 2,559,272 dollars against 7,060,525 the year before; the net loss is 9,180,710 against 2,922,597; headcount 13
The company's data in a regulatory filing of 22.04.2024
source, checked 2026-07-28
in Form 1-A the preliminary company valuation is 191,803,895 dollars (169,024,335 for the first 250,000 of investors); the maximum offering size is 5,000,000 dollars at 0.842 dollars per share via Wefunder
The company's own valuation, not an independent one
source, checked 2026-07-28
the page format for business is sold as an in-app purchase, «Page» for 1.99 dollars; we found no official description of what it includes
Price from the App Store list of in-app purchases; the platform's help centre is closed behind a bot check
source, checked 2026-07-28
What you can publish
2 GB of cloud storage and scheduled posts are declared free; Premium adds unlimited voice and video calls, full HD and 100 extra GB
source, checked 2026-07-28
Promotion
the platform declares the absence of algorithms in the feed: content is not promoted algorithmically
The developer's claim
source, checked 2026-07-28
Advertising
there is no ad manager; the platform declares the absence of targeted advertising and of «feed manipulation»
Also confirmed by the description on Google Play
source, checked 2026-07-28
Pricing
the App Store list of in-app purchases: MeWe Premium — 6.49 dollars, Premium Promotion — 6.49 and 69.99 dollars, Page — 1.99, Voice & Video Calling — 1.99, Cloud Storage (50GB) — 3.99, Cloud Storage (100GB) — 5.99, Dark Theme — 1.99, Journals — 1.99, Tier 1 Donation — 4.99
source, checked 2026-07-28
Sources diverge: the app description names a Premium price of 4.99 dollars a month or 29.99 dollars a year, whereas the list of in-app purchases on the same page shows 6.49 dollars
A discrepancy within the developer's own materials
source, checked 2026-07-28
Limits and restrictions
age labels: USK 18+ on Google Play and 17+ in the App Store
Store labels, not a platform rule
source, checked 2026-07-28
Languages
the App Store listing declares 20 interface languages, including English, German, French, Spanish, Portuguese, Italian, Polish, Czech, Ukrainian, Japanese, Korean, Chinese, Arabic and Hebrew
source, checked 2026-07-28
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