eLama
Tool · this deep dive is built from the official pages of the platform itself and of the tools that support it.
Overview
eLama is not a post scheduler and not a tool for running social networks. It is a single dashboard and a single account for paying for advertising in different systems. The self-description from the homepage (the text is in Russian, this is our translation): "Tools for working with advertising in 25+ systems and an affiliate programme for agencies and freelancers. And also a free marketplace of tools for promotion, deferred payment with no interest and a single balance for paying for all advertising."
The interface language is ru, and the markup declares no other language versions. The settlements are in roubles, and the affiliate part is built around Russian legal forms.
The distinction on which everything else depends: eLama works with the advertising systems of the platforms, not with publishing in them. Through it impressions are paid for, not posts released into a feed.
Which platforms it works with
The list is collected from the homepage, from the sections "More opportunities for advertising" (Bolshe vozmozhnostey dlya reklamy) and "Native advertising with bloggers" (Nativnaya reklama u blogerov) (the section titles are in Russian, this is our translation) (source). Separate pages /integrations and /platforms the site does not have — both addresses return 404.
Advertising systems: Yandex Direct, VK Ads (VK Reklama), Telegram Ads, Avito Ads (Avito Reklama), Yandex Business, Yandex Navigator, PromoStranitsy, Listings in VKontakte projects (Obyavleniya v proektakh VKontakte), Ozon, Wildberries, Google Ads, TikTok Ads, Telega.in, VK AdBlogger, Avito.
Native advertising with bloggers: MAX, Telegram, YouTube, TikTok.
The figures on the site do not agree with each other. The self-description speaks of "25+ systems", while in another place the site invites you to "pay for 30+ advertising systems from one account". A full list of either 25 or 30 positions is not on the site: what is written out above is what could be read as text, and it is fewer than both of the figures declared. The discrepancy belongs to the source, and it cannot be resolved from the site.
What is free
The tool declares two free things, both in the self-description: a free marketplace of tools for promotion and deferred payment with no interest. About the deferred payment one more condition is known: it is available only to legal entities and sole traders, and not to the self-employed.
What exactly enters the marketplace of tools and on what conditions, the site does not describe in the part we read.
How you earn with it
An affiliate programme is announced for digital agencies and freelancers and is arranged fundamentally differently from the referral programmes of tools: the commission is counted from the turnover of your clients in the advertising systems, not from a subscription to the tool itself. You do not bring in a buyer of eLama — you bring in advertising budgets.
The rates go by a scale of monthly turnover:
| System | 30,000–499,999 ₽ | 500,000–2,999,999 ₽ | from 3,000,000 ₽ |
|---|---|---|---|
| Yandex Direct | up to 6 % | up to 6.5 % | up to 7 % |
| Targeted advertising (Targetirovannaya reklama) | up to 8 % | up to 10 % | up to 11 % |
| Telegram Ads | 2 % | 4 % | 5 % |
| Ozon and Wildberries | 7 % | 10 % | 15 % |
Standing apart is Avito Ads — 20 % at any turnover, with no scale. The word "up to" in the first two rows belongs to the tool.
Promotional rates for new partners are named higher than the usual ones: Direct up to 9 %, targeting 16 %, Telegram Ads 5 %. The condition of entry is an application by 31 July, with the rates fixed until the end of the year. The year in that condition is not named on the page, and the date itself is already behind the day of our check, so the promotion should not be counted as in force: its rules are published separately, and it is with them that you should check.
How it is accrued. Monthly, for as long as the partner pays for clients' advertising through eLama. There is no separate term for tying a client — the rate is recalculated each month by the turnover of that month.
The threshold for accrual. The commission appears when the partner pays for advertising for two or more clients with a combined turnover from 30,000 ₽ a month excluding VAT. One client is not enough, however large it may be.
How they pay. To a settlement account, to the eLama balance, or by withdrawal through the "Konsol" service for the self-employed.
Who is admitted. Legal entities, sole traders and the self-employed: advertising and digital agencies, freelancers. In the application you must give the sites of two clients not connected either with each other or with the agency — that is, joining the programme "for the future", with no clients, will not work.
Where the terms are. A separate document, "Terms of the affiliate programme" (Usloviya partnerskoy programmy) (the title is in Russian, this is our translation), is posted as a PDF — a rare case where the rules are published in full.
What it will not do
It will not let you earn on a referral link — there simply is none here. The programme is arranged without links at all, the accounting goes by the turnover of the clients in the partner's dashboard. Asking about the lifetime of the click tag in such a programme makes no sense — the tag does not exist.
It will not pay for one client. Two or more are needed, and a combined turnover from 30,000 ₽ a month excluding VAT.
It will not admit a private person without a status. A legal entity, sole trader status or self-employment is an obligatory condition.
It will not give deferred payment to the self-employed. That is available only to legal entities and sole traders.
It will not accept an application without clients. In it you must give the sites of two clients not connected either with each other or with the agency.
It does not publish a full list of the advertising systems. Neither a list of 25 nor a list of 30 positions is on the site — there are two different promises and one incomplete list.
Verified data
The checked data this deep dive rests on.
About the platform
the platform describes itself as follows: «Tools for running advertising in 25+ systems and a partner programme for agencies and freelancers. Plus a free marketplace of promotion tools, interest-free deferred payment and a single balance to pay for all your advertising.»
Self-description: this is the platform's claim about itself, not an independent assessment
source, checked 2026-07-28
Platforms
Yandex Direct, VK Ads, Telegram Ads, Avito Ads, Yandex Business, Yandex Navigator, ПромоСтраницы, ads in VKontakte projects, Ozon, Wildberries, Google Ads, TikTok Ads, Telega.in, VK AdBlogger, Avito; bloggers on MAX, Telegram, YouTube and TikTok
The sections «Больше возможностей для рекламы» (more advertising options) and «Нативная реклама у блогеров» (native advertising with bloggers). These are the platforms' advertising systems, not publishing; the service claims «Оплачивайте 30+ рекламных систем с одного счета» (pay for 30+ advertising systems from a single account) — there is no full list of the 30+ on the site. There are no /integrations or /platforms pages (404)
source, checked 2026-07-28
How the money works here
Affiliate programme. yes: the eLama affiliate programme for digital agencies and freelancers
the commission is calculated from the clients' turnover in the advertising systems, not from the subscription to the tool itself
source, checked 2026-08-04
Commission. on a scale of monthly turnover: Yandex Direct up to 6% (30,000-499,999 ₽), up to 6.5% (500,000-2,999,999 ₽), up to 7% (from 3,000,000 ₽); targeted advertising up to 8% / 10% / 11%; Telegram Ads 2% / 4% / 5%; Avito Advertising 20% at any turnover; Ozon and Wildberries 7% / 10% / 15%; promotional rates for new partners — Direct up to 9%, targeted 16%, Telegram Ads 5%
the increased rates are under a campaign for new partners, applications until 31 July, fixed until the end of the year
source, checked 2026-08-04
Payout minimum. the commission is credited when advertising is paid for two or more clients with a combined turnover from 30,000 ₽ a month excluding VAT
the minimum amount for withdrawal is not named separately
source, checked 2026-08-04
How they pay. to a current account, to the eLama balance, or withdrawal through the "Konsol" tool for the self-employed
from the "How to become a partner" block, step 04
source, checked 2026-08-04
Who is admitted. legal entities, sole traders and self-employed persons — advertising and digital agencies, freelancers; the application must state the websites of two clients not connected with each other or with the agency; post-payment is available only to legal entities and sole traders
from the "How to become a partner" block and the FAQ
source, checked 2026-08-04
Where the terms are. https://elama.ru/legal_docs/usloviya-partnerskoy-programmy/partners-program_smb.pdf
the "Affiliate program terms" in PDF; the promotion rules are at https://try.elama.ru/new_partners_promo_rules
source, checked 2026-08-04
One-off or recurring. recurring monthly, for as long as the partner pays for the clients' advertising through eLama
the validity of the rates depends on the month's turnover; there is no separate term of attachment for a client
source, checked 2026-08-04
Languages
the interface language of the home page: ru
The language is taken from the markup attribute, the versions from hreflang
source, checked 2026-07-28
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